2009 - 10

As research for a lecture Levi Goldman and I gave about the board game Mall Madness, we went to the local mall and played the game. Asking us to leave, the mall security eventually gave us the official mall code of conduct card. Rule No.7 stated that there is to be no non-commercial self-expressive activity in the mall.

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Amused mall staff holding the board game after spotting us walking into the mall.

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Playing the Mall Madness board game inside the Capitola Mall.


Television commercial for the 1989 release of the board game. A non-electronic version of the board game had been released the year earlier.

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Capitola Mall code of conduct card.

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Mall Madness instructions, with figure K illustration of "easy money" credit card making a purchase.

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Levi Goldman and Dustin O'Hara, giving lecture on history of shopping malls, female histeria, the mall madness board game, and our action research of playing the game at the mall.